By Kristina McCoobery, CEO, INVNT
The world doesn’t stop spinning, and neither do we. At INVNT, we built our global agency to mirror the modern world: fast, fluid, and fundamentally borderless. Our “Chase the Sun” model is more than a metaphor. It’s a mindset. A movement. And it’s powering a new era of global creative collaboration: one P&L, one team, one brain, working around the clock and around the world.
Because in a hyperconnected landscape, clients don’t operate within borders. So why should their agencies?
Rethinking the Global Agency
Traditional agencies often operate in silos, regionally fragmented, financially disjointed, and culturally inconsistent. Each region runs its own bottom line, its own team, and often its own version of the client brief. This inefficiency isn’t just bad for clients. It stifles innovation and limits the full potential of agency talent.
INVNT operates differently. Our single P&L structure allows us to flow briefs, resources, and expertise freely across regions. That means when a brief originates in APAC and lands with the EMEA team in London, it’s not a handover, it’s a continuation. There’s no internal turf war over revenue or resources. The work simply goes where the talent is best suited and where the client’s needs are best served. It’s a rare approach in our industry, and it’s transforming the way we work and how brands build their legacy.
Global by Design, Not by Default
Being global doesn’t just mean having offices on multiple continents. It means having a shared culture, a unified operational rhythm, and an unwavering commitment to collaboration. At INVNT, “One Brain, One Team” is how we operate daily. Whether it’s a strategy session in Sydney, creative ideation in London, or execution in New York, every part of our global team is plugged into the same ecosystem.
That ecosystem is powered by real-time business intelligence, adaptive workflows, and a shared commitment to excellence. Our teams in APAC, EMEA, and the US don’t just talk to each other, they work as a single unit. We’ve removed the friction of cross-border collaboration by eliminating the internal barriers most agencies still wrestle with.
Proof in the Process and the Performance
This model isn’t theoretical. It’s already working. A prime example is our work with LinkedIn on their Talent Connect events, designed to empower professionals globally with AI-driven insights and foster innovation in dynamic workplaces. Spanning three locations—India, Australia, and Singapore, our APAC and EMEA teams collaborated to design and execute an experiential activation that showcased LinkedIn’s latest thinking on the future of work and AI.
This client brief originated in APAC and was completed by our EMEA team in London, all under the same P&L. The project moved seamlessly across time zones, driven by a unified team that shared goals, tools, and accountability. This approach leverages the “sleeping” hours in one region to keep the creative cycle moving in another, delivering speed, consistency, and real-time collaboration.
The central narrative focused on creating a new era of possibilities, where human potential thrives in harmony with AI. The activation featured an interactive journey called ‘Trends,’ guiding attendees through key themes: AI, skills, learning, and hiring. From breakout sessions to industry keynotes, every touchpoint reinforced LinkedIn’s solution, proving the power of global collaboration when executed through a borderless agency model like ours.
The results speak for themselves: our revenue has increased to the north of $150 million, with 60% growth forecast for this year. That trajectory is made possible because our model is built for scale, for agility, and for continuous innovation.
A New Kind of Agency
We’re not just exporting projects. We’re importing intelligence. Every region brings fresh perspectives, cultural context, and creative nuance. This diversity of thought doesn’t just enrich our work. It makes our solutions smarter, faster, and more globally resonant. From business development to creative strategy, our teams are learning across borders, and clients are reaping the benefits.
This is how INVNT reimagines the global agency: borderless in mindset, unified in structure, and adaptive by design. In an industry still tethered to legacy models and regional silos, we’re writing a different playbook. One powered by shared accountability, global agility, and human collaboration at scale.
Because the future of agency work isn’t in one time zone, one region, or one market. It’s everywhere, all at once. And INVNT is already there, moving at the speed of relevance, chasing the sun across continents and cultures, fueled by one team, one purpose, one powerful idea.
Where others see borders, we see runways. Where others see nightfall, we see the next region rising. Every sunrise is a handoff. Every sunset, a launchpad. And as the world spins, so do we, sparking creativity in Sydney, unlocking strategy in London, delivering impact in New York.
This is what it means to Chase the Sun. Not just to follow the light, but to lead with it. Always on. Always in motion. Always global.