Emirates

MIRA

CHALLENGE

Emirates Group set out to transform its global operations through a first-of-its-kind extended reality platform for the aviation industry. The goal was to create a more immersive, scalable, and accessible way to support onboarding, training, product design, and daily operations across the business.

STRATEGY

In partnership with Emirates Group and Amazon Web Services, INVNT Innovation introduced MIRA, an immersive Extended Reality Platform powered by AWS’s spatial computing, artificial intelligence, and infrastructure. The platform uses photo-realistic environments, virtual classrooms, real-time learning, expert facilitation, and a gamified A380 digital twin to give cabin crew and employees a more interactive training experience. INVNT Innovation led the creative direction, storytelling, end-to-end user experience, Web AR experience and design, 2D and 3D content development, 3D modeling, sound creation and mixing, and marketing assets.

IMPACT

MIRA made its debut at the Dubai Airshow, giving visitors an early look at the future of Emirates Group onboarding through augmented reality. As part of a multi-year project, the platform is revolutionizing how Emirates Group works by offering 24/7 access from any device, multiplayer and scalable capabilities, real-time feedback, and seamless immersive streaming designed to grow with the business.

MIRA