Reader’s Digest recently featured INVNT and it’s ability to transform brands through experiential marketing. Marketing has been around since the beginning of time. It is the art and science of engaging people to create an emotional connection between a brand or organization and its products or services, ultimately fueling growth and furthering innovation. Today, there […]
[INVNT GROUP] CCO, Paul Blurton on how events have evolved amid the pandemic. When the global outbreak of COVID-19 became a reality last March, we saw in-person events disappear and the humble “pivot” made its leap from relative obscurity to the word of the season in the event industry. Brands and their agencies knew that […]
Scott Cullather on the importance of developing a ‘do good’ strategy. Purpose has risen to the top of the corporate ladder in recent years, as brands and organizations have either witnessed or experienced the benefits of a purpose-driven approach – these companies report 30% higher levels of innovation, and they retain their talent 40% more so than […]
Tech trends from the biggest events, including INVNT’s partnership with GM at CES 2021. When General Motors rolled out its new electric battery capabilities at CES last month, the car advancement was only part of the story. The presentation, viewed by thousands at the entirely virtual trade show, was a case study for how the world will […]
[INVNT GROUP] CEO, Scott Cullather shares leadership advice with Singapore’s MoneyFM 89.3. According to a survey of over 500 U.S. small businesses, 92 percent have reinvented themselves during the pandemic, with many having pivoted in multiple ways. This shows that no matter how big or small your business or organization is, this is the time to […]
INVNT CEO, Kristina McCoobery caught up with Alan Taylor, host of the Entrepreneur Weekly podcast – which provides listeners with critical information to grow their businesses – earlier this week. Take a listen here to learn about: How embracing bold, unexpected ideas can lead to success Crafting ideas that are on brand, on point and […]
BizBash takes a deep-dive into the newest tech tools for events, including INVNT’s use of Epic Games’ Unreal Engine for the GM keynote at CES 2021. For its opening keynote address at CES last month, General Motors tapped INVNT to create a memorable experience for the virtual, tech-savvy audience. Using Epic Games’ Unreal Engine, the team built […]
INVNT CEO, Kristina McCoobery and other industry leaders share their 2021 predictions with TSNN. The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live events are going […]
General Motors and INVNT delivered an immersive, mixed reality Keynote presentation at CES 2021, powered by Epic Games’ Unreal Engine. Epic Games’ Unreal Engine featured INVNT’s work with General Motors at CES 2021 in their News & Community Spotlight on January 28, which celebrates the best uses of their technology. At CES 2021 INVNT harnessed […]
The Drum covered INVNT’s work with General Motors at CES 2021, where the agency ideated, designed and produced the opening keynote address in an immersive, mixed reality experience. Airing globally on 12 January 2021 at 9am EST, viewers saw GM Design, Engineering and Technology leadership set in a mixed reality LED arena – which, thanks […]
