Author : Brea Carter

[INVNT GROUP] is honored to receive the ‘Innovation Award’ at 2022 CN Agency Awards. The CN Agency Awards (CNAA’s) are an annual celebration that aims to recognize the excellence of the UK’s most influential and prolific event agencies. [INVNT GROUP]‘s own Director of Business Development, Peter Clarke, attended the Willy Wonka-themed ceremony, collecting the prestigious […]

Collaboration of Lamborghini with Steve Aoki, Krista Kim, and [INVNT GROUP] to be offered in an online auction hosted by RM Sotheby’s As Automobili Lamborghini moves to electrify its complete line-up in 2023 and 2024, the legendary super sports car Aventador is approaching its end of production. In an unprecedented project, the Italian marque is […]

Agency leaders on their red lines (and the gray areas between them) / Mick Haupt via Unsplash Agencies are thinking more than ever about their role in the world, what they’re working for and who they’re working with. Many are putting ethical commitments front-and-center, and some are helping formerly problematic or recalcitrant clients clean their acts […]

Agency leaders talk about their purpose / Jukan Tateisi via Unsplash Traditionally, most agency work is reactive: preparing pitches in response to RFPs; responding to clients’ needs; following the creation of a product with a campaign. Now, many are working more proactively across clients’ businesses, being more selective about who they work with and advancing […]

Josh Johns, Vice President of Creative Strategy INVNT Higher Ed The Former Executive Vice President of Strategy at August Jackson Brings Over 10 Years of Industry Experience and Insights to INVNT Higher Ed INVNT® Higher Ed, the live and experiential higher education storytelling division of INVNT and global umbrella enterprise [INVNT GROUP]®, announces Josh Johns […]

Times Square remains a beacon of billboards in NYC. Photo: Mickey Blank INVNT CEO and [INVNT GROUP] COO, Kristina McCoobery, comments on the future of New York City’s adtech space. New York City and Times Square are still the beating heart of immersive retail and future-forward marketing, say some of the ad world’s most influential movers and shakers.  Stores may […]

Kristina McCoobery, CEO of INVNT & COO of [INVNT GROUP], talks Swedish meatballs, events in the metaverse and hotels hosting celebrities with C&IT’s Editor, Calum Di Lieto. Every episode, C&IT Magazine’s Editor, Calum Di Lieto, speaks with industry personalities as they share their Rants, Stories, Visions and Pains (RSVP). Guests reveal their most memorable destinations, […]

Introducing ITP LIVE: An Integrated Production Services Division of INVNT® [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT announces the strategic acquisitions of four historied live event production companies: ITP LIVE, InSync Production Services, Thunder Audio, and Morpheus Lights. Led by President and CEO, Scott Cullather, [INVNT GROUP] represents a growing portfolio of complementary disciplines designed to […]

This Brand Storytelling Cover Feature Originally Appeared in Exeleon Magazine. Since humans have set foot in the world, stories have existed. We are all connected through beautiful, immersive, and emotional snippets of each other. Stories help us guide and remember many attributes as they weave a cozy, warm nest to bond with different people from […]

Article by Allan Fair for Rolling Stone By broadening the narrative around diversity, everyone in an organization has a chance to feel part of a shared goal. I work with leaders on their company cultures across different industries and brands all over the world, and now more than ever, they’re asking some key questions: • […]