Author : Rony Metayer

Challenge Everything: Chasing the Sun Across the Borderless Global Agency Model

By Kristina McCoobery, CEO, INVNT The world doesn’t stop spinning, and neither do we. At INVNT, we built our global agency to mirror the modern world: fast, fluid, and fundamentally borderless. Our “Chase the Sun” model is more than a metaphor. It’s a mindset. A movement. And it’s powering a new era of global creative collaboration: […]

Unpacking Samsung Galaxy Unpacked 2025

In partnership with Cheil Worldwide, INVNT brought Samsung Mobile’s global vision to life with 4 days of immersive brand activations at the Brooklyn Navy Yard—culminating in a street festival, product launch, and a performance by Jaden and Willow Smith. From Team Galaxy Connect to hands-on moments with the Z Flip7, Z Fold7, Watch8, and Samsung’s […]

Lessons in Storytelling: What Universities Can Learn From Familiar Brands

As universities navigate an ever-evolving landscape, authentic, emotionally intelligent messaging can help reinforce their values, sharpen their identities, and build lasting trust. Some of the world’s most recognizable brands – many of whom my colleagues at INVNT® have the privilege to work alongside – offer valuable inspiration. Companies like Netflix, Amazon, and Levi Strauss & […]

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