Year: 2020

INVNT Group launches to help brands with global storytelling efforts

Invnt has launched Invnt Group, the global ‘brand story‘ project, compromised of a portfolio of complementary disciplines that serve clients at every and any stage of the storytelling cycle. The initiative enables organizations to weave a consistent, meaningful, well-articulated ‘BrandStory‘ through every interaction with their audiences in personalized, regionally specific ways irrespective of platform. The […]

INVNT refreshes its group brand story and names new president and CEO

US-based live brand agency INVNT is relaunching itself as a ‘global brandstory project’ group and has added a new set of sub-brands. The international portfolio now comprises Folk Hero, a modern brand strategy firm, HEVĒ, a branded content and digital marketing studio, INVNT, the global live brand storytelling agency, and Meaning, its newly launched creative-led culture consultancy. […]

[INVNT GROUP]™ LAUNCHES GLOBALLY WITH FOUR-DISCIPLINE OFFERING TO HELP BRANDS DRIVE DEEPER AUDIENCE CONNECTIONS AROUND THE WORLD

INVNT Co-Founders Scott Cullather and Kristina McCoobery named President and CEO, and COO of [INVNT GROUP], and McCoobery steps into role of INVNT® CEO NEW YORK, NY (June 29, 2020) – Today marks the launch of [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT, a portfolio of complementary disciplines that serve clients at every and any stage […]

3 Post COVID-19 Marketing Trends, and How To Plan for Them

Scott Cullather, Co-Founder and CEO, INVNT While the pandemic has prevented humans from engaging with one another face-to-face in recent months, as COVID-19 restrictions begin to ease around the world, we’re all eagerly looking forward. With experiential—the craft that is powerfully potent by virtue of its ability to create strong connections between a brand and […]

4 Ways To Adapt Your Leadership Style During COVID-19

Consumers expect brands to step up and do their bit during COVID-19, and workers are looking to their employers to lead them through this uncertain time. As a leader it’s therefore critical to react accordingly during these stages in your company’s evolution. From your leadership style and internal communications strategy to product and/or service offerings and […]

Special Events Magazine Announces 2020 Gala Award Nominees

The magazine received entries from around the world, including Canada, China, Germany, Ireland, Israel, Thailand and the United States. Members of the Special Events Advisory Board evaluated the entries and determined the nominees. INVNT and SHRM have been nominated for two awards for the SHRM Annual Conference 2019: Best Multiple-Day Event Program For a Corporation or Association  […]

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