Engineering Weekend Energy: INVNT on Building Cultures Where AI and Creativity Thrive
Scott Cullather, chairman and chief growth officer, INVNT shares three ways leaders can spark ‘The Saturday Effect’
How INVNT’s Global Agency Model Chases the Sun With Borderless Creativity
By Kristina McCoobery, CEO, INVNT The world doesn’t stop spinning, and neither do we. At INVNT, we built our global agency to mirror the modern world: fast, fluid, and fundamentally borderless. Our “Chase the Sun” model is more than a metaphor. It’s a mindset. A movement. And it’s powering a new era of global creative collaboration: […]
Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market? INVNT weighs in with Campaign Asia.
“For older sneakerheads, the brand carries deep nostalgia and historical weight, as many grew up watching Jordan play. But for younger consumers in APAC, that legacy doesn’t resonate in the same way,” says Owen Leach, senior design director at INVNT. “Brands like Hoka, Anta, and Ugg are tapping into new lifestyle and performance narratives that […]
Cute Avatar, Shame About the Latency: INVNT on the Future of Spatial Experiences
At INVNT®, we live on innovation’s bleeding edge, developing spatial experiences that don’t just engage, they rewire how people learn, connect, and perform. And we’re helping global enterprises harness that power now.
The Saturday Effect: What a Jersey Beach Town Taught Scott Cullather About Sustainable Performance
On Long Beach Island, New Jersey, something fascinating happens every Saturday. It’s turnover day. Rental homes flip. People rush in with fresh excitement, or out, determined to make the most of their final moments. It’s a whirlwind of energy, anticipation, and urgency.
Experiential Capital: How INVNT Is Redefining Brand Power Across APAC
Performance metrics still matter, but across APAC, the brands winning hearts are those delivering innovation-led experiences, writes Laura Roberts, managing director APAC at INVNT.
Trends Driving University Engagement Strategies in 2025
As 2025 unfolds, development teams are continuing to reassess how to deepen connections with their alumni and donor communities. We forecast several key trends that will likely influence how institutions approach their engagement strategies.
From Storytelling to Storyliving: Why Brands Need to Build Worlds, Not Just Narratives
How INVNT is creating immersive brand narratives that consumers don’t just watch but actively participate in.
We Don’t Need More Talent. We Need to Let More Talent In.
One way we drive meaningful change is through partnerships with industry allies equally committed to action. A long-standing collaborator is INVNT, the global brand storytelling and creative agency actively rethinking how, and where, it discovers the next generation of talent. “We don’t need to look harder; we need to look elsewhere,” says Claudia Stephenson, managing […]
The 70%: INVNT’s Managing Director in EMEA Speaks with Exhibition World
Women make up around 70% of the global events workforce but their stories, leadership, and influence are often underrepresented. The 70% is a weekly series celebrating the women shaping the events industry. From rising stars to seasoned leaders, each profile shines a light on the career journeys, challenges, and perspectives of women working across all corners of […]