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Effect 2020 reinforces the notion of hybrid and multi-hub events—the MICE sector’s new norm. Effect 2020 is housed on a new interactive website, fusing education and entertainment. Going virtual is a buzzword that the MICE industry quickly caught on, thanks (but no thanks) to the Covid-19 pandemic. One company that has embraced this new norm […]

INVNT received the prestigious Agency of the Year – Global award at the C&IT Awards 2020 on September 24, an accolade that recognises agencies’ outstanding achievements and creativity over the last 12 months to June 2020. View all of the winners here. The post INVNT Named Agency of The Year – Global appeared first on […]

By Claire Hoffman, BizBash The retail corporation used virtual merchandise booths, an interactive trivia game, and other creative strategies during its annual U.S. Holiday Meeting. Walmart’s annual U.S. Holiday Meeting, which drew 7,500 employees earlier this month, was designed as a virtual version of “what the conceptual Walmart store in Anytown, USA, would feel like […]

[INVNT GROUP] President & CEO, Scott Cullather contributes to an Ad Age article that looks at how agencies are planning for 2021. Community This year may have been defined by the new and novel crises afflicting the country, but it has also been a time of reckoning for an illness that has gone unchecked for far too […]

News comes as INVNT celebrates third birthday in the region SYDNEY, AUSTRALIA (22 September, 2020) – [INVNT GROUP] today announces the appointment of Ee Chuan Fong (also known as “Peanut”), to the role of Creative Director for branded content studio and content marketing agency HEVĒ in APAC, Colin Burling Blake as Director of Strategic Accounts, [INVNT […]

[INVNT GROUP], The Global Brandstory Project, has today announced the appointment of Ee Chuan Fong (also known as “Peanut”), to the role of creative director for branded content studio and content marketing agency HEVĒ in APAC, Colin Burling Blake as a director of strategic accounts, [INVNT GROUP] APAC, and Tim Prosser, who joins as senior […]

Congress will receive over 1.54 million signatures of support on September 23 FORT WORTH, TX, Sept. 18, 2020 (GLOBE NEWSWIRE) — [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT announces on behalf of Ms. Opal Lee that the 93-year old activist from Fort Worth, Texas and ‘Grandmother of Juneteenth’ will deliver the 1.54 million signatures from her […]

Rove McManus is joined by Ash Barty, Emily Penn and Martin Wezowski in an immersive virtual experience which launches today SYDNEY, AUSTRALIA (17 September, 2020) – Today SAP Australia and New Zealand launches its flagship event, Effect 2020, an innovation experience that will showcase a new genre of event-content, with a unique approach to direction, fusing […]

Today SAP Australia and New Zealand launches its flagship event, Effect 2020, an innovation experience that will showcase a new genre of event-content, with a unique approach to direction, fusing education and entertainment, and incorporating the best of live into a virtual experience. Directed, captured and produced by INVNT, Effect comprises three 30-minute episodes, airing […]

By Adam Harriden, Executive Creative Director, [INVNT GROUP] APAC Here at INVNT, we shifted online quickly as COVID-19 became a reality – from virtual conference calls replacing face-to-face work meetings, to physical catch-ups with loved ones and friends transitioning to the laptop. It all happened fairly seamlessly to begin with, but screen fatigue is definitely […]