“The workforce of the future wants to work for an organization that stands for something in the world, and the future is now” says Chief Culture Officer of Meaning, Allan Fair Now more than ever, business leaders are guiding a workforce and serving consumers who demand that brands stand for more than just profit alone. […]
[INVNT GROUP] and PepsiCo have strategically partnered to design and build three one-of-a-kind, interactive, and educational pavilions launching in Dubai. Each pavilion is designed around core sub-themes of Mobility, Sustainability, and Opportunity. PepsiCo’s global brands including Aquafina®, Gatorade®, Pepsi® and Lay’s® headline the landmark pavilions; designed with the power of connectivity and sustainable futures in […]
By Sarah Winkler of [INVNT HIGHER ED] Looking To The Future Of Higher Education Universities and colleges have played a unique role throughout the pandemic. Higher education has operated as a voice of authority and trust, conducting world-leading research, analyzing findings. Scholastic consortiums have been tracking the outbreak across the globe, sharing this information with […]
The World Is Turning With New Purpose [INVNT GROUP] CEO & COO, Scott Cullather and Kristina McCoobery, share insights with ForbesBooks on marketing in a post-COVID world. Just as most brands and businesses adjusted their marketing strategy in response to the global outbreak of COVID-19 (and it was obvious those who hadn’t), with restrictions easing […]
INVNT CEO & [INVNT GROUP] COO, Kristina McCoobery contributed thoughts on this important topic. Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are at the center of this economic crisis, or as it’s been termed, the “she-cession.” In 2020, according to the National Women’s Law […]
Experienced hire will secure new business, nurture existing EMEA-based accounts, and drive agency and client growth INVNT. The global live brand storytelling agency® has appointed Peter Clarke as Director of Business Development. Clarke joins from Smyle Creative, where he held the role of Client Relationships Manager for six years, and prior to that, was the […]
INVNT CEO & [INVNT GROUP] COO, Kristina McCoobery shares insight on safeguarding employees’ mental health. Do your employees have the mental health support they need to navigate work and life in a post-COVID world? GETTY There’s no denying the pandemic has affected the mental health of Americans. The KFF COVID-19 Vaccine Monitor from March 2021, for example, […]
[INVNT GROUP] President & CEO, Scott Cullather joined leading business event professionals to discuss the future of the industry. 2020 was the year of virtual events. As companies pivoted to online events using virtual platforms, through necessity we learned that virtual events are more than capable of matching (and in some cases exceeding) the expectations set by […]
INVNT is a finalist in four categories, including the Grand Prix. Organized by Conference News magazine, the awards are an annual celebration of the great work and contributions of event agencies to the wider industry.. INVNT has been named in following categories: Winners will be announced at an in-person ceremony on July 1 at Tobacco […]
[INVNT GROUP] President & CEO, Scott Cullather on embracing new approaches to culture shaping. Businesses are entering a new era of culture shaping. GETTY There’s no doubt that we’re living in an era of disruption right now. In addition to the pandemic that has seen organizations fundamentally change culture shaping with the shift to remote working, […]
